walterwakefield
Environmentally Sound Promotion
Spicers Paper commissioned Walterwakefield to design the promotional campaign for their category leading recycled stock ‘Monza Recycled’.
We linked the virtues of the contemporary recycling of music (a.k.a. ‘sampling’) to the virtues of recycling in the production of Spicers ‘Monza Recycled’ paper. In each case the finished product is enriched by the diversity of its origins. In each case an old product finds a new life. In each case an old message finds a new listener.
Spicers' stated goal of bringing soul to its paper via the message is reached.
Copeland Publishing Advertising Campaign
The 'Child' range of parenting magazines provides information for parents across most major Australian cities.
'Child Labour' was and industry targetted campaign aimed at raising the business' profile to potential advertisers.
The Leading Edge Credentials Presentation
The Leading Edge (TLE) need to continually evolve to stay true to their vision. They are constantly improving methods, techniques, thinking and delivery to meet their clients' ever-changing needs.
Walterwakefield developed their new credentials presentation in Flash which explores two contrasting sides of their business; the science and the art, the rigour and the creativity, the analysis and the inspiration, which work in symmetry to make them different.
WorleyParsons Website
Working closely with WorleyParsons strategic marketing we redeveloped the WorleyParsons website powered by SharePoint and integrated flash technology to deliver a product that not only astounds visually but is incredibly functional and easy to update and expand for a growing global organisation.
Spicers Respect the Spec Promotion
Spicers Paper commissioned Walterwakefield to design the promotional campaign for their category-leading recycled stock ‘Monza Recycled’, and 'Splendorgel' their premium uncoated stock.
The promotion links specification of a stock to a reward system for designers — posing the question 'What is your object of desire?'
Shaw Stockbroking Rebrand
Shaw Stockbroking has been providing financial market services to Australian investors for more than 21 years. It takes great pride in being one of the very few independent and privately owned investment houses in this country.
Our brief was to renew the Shaw Stockbroking brand in a way that accommodated the familiarity of existing customers and staff to the brand, while modernising and extending its possibilities to a new audience.