When WorleyParsons reorganised their business we assisted them to verify this reorganisation by interviewing their customers. WorleyParsons people heard from their customers what makes an ideal supplier. The messages aligned with the reorganisation.
Over a period of 12 months we rolled out a series of interviews with Tier One customers. We interviewed these customers in their offices, about their business and their requirements. The answers were aligned to the reorganisation.
These videos proved to be a very powerful tool for internal alignment and also strengthened customer relationships. WorleyParsons were seen to really care about what their customers need and then addressing those needs.